Baby stuff can be advertised in kiddie shows; there are new requirements to financial organizations advertisement; prohibition to advertise e-cigarettes and other amendments see in our review.
The Draft of the Law “On amendments to legislations on advertisement” introduces the following changes:
1. How can they advertise in kiddie shows?
The previous version of the Law “On advertising” restricted interrupting kiddie shows with advertising, except for educational and feature films. According to the new draft, any types of kiddie shows can be interrupted with advertisement as follows:
- television shows from 15 minutes to 30 minutes can be interrupted with advertising immediately at the beginning and before the end of the show for terms not exceeding 1 minute;
- television shows with duration more than 30 minutes can be interrupted with advertising immediately at the beginning and before the end of the show for terms not exceeding 1 minute, and additionally once every thirty minutes for terms not exceeding 1 minute.
The following products are restricted to advertise within these terms:
- medicines, methods of medical care, medical products or medical equipment,
- dietary supplement,
- lotteries, advertising games,
- other activities and services related to attraction of money.
2. When is it not required to obtain the approval of Ministry of Healthcare for advertising?
The new draft adds one more exception to this list. It is not required to obtain the approval for advertising containing exceptionally the following:
- trade names and/or international unpatented medicines names;
- titles of medical products or medical equipment and its price;
- location or place of residence, contact details of its producers/sellers;
- trademarks or service marks;
- image of medicines, medical products or medical equipment and (or) their retail package.
Also, these advertisements shall not contain comparisons with other medicines, methods of medical care, works and (or) services constituting medical activities, medical products or medical equipment.
Currently advertising shall not indicate the possibility of using any form of material incentive in case of purchase of advertising object. The new draft makes an exception to this rule. Discount, as a form of material reward, can be used in advertisements.
3. Particularities of financial organizations advertising. How can they do it?
Advertisement of a microfinance organization shall contain:
tax I.D., information on inclusion of the microfinance organization in the register of microfinance organizations, interest rate, amount of annual interest rate for use of microloans.
Advertisement of a non-profit microfinance organization shall contain:
in addition to the above, information on number of persons who can get a micro-loan, an advertisement shall not contain promises or guarantees of the future effectiveness (profitability) of the engaged money.
Advertisement of other organizations granting money shall contain:
firm name or name of advertiser, their tax I.D., information on regulatory legal acts related to granting money, interest rate and annual interest rate.
The use of the word “credit” or its derivatives is prohibited in advertising.
An advertisement of the activities of joint-stock investment funds shall not contain:
- guarantees of future profitability;
- information which does not have any documentary confirmation;
- false statements or information that may significantly affect the results of investment activities of joint-stock investment funds or its managing organization;
- comparisons of investment activity indicators of a managing organization, which is not based on real calculations;
- information on future investments.
4. The new draft clarifies liability of advertiser, advertising producer and advertising distributor
For an advertiser: there is liability for advertising law infringement regarding to content, unless it is proved that it happened due to the fault of an advertiser or an advertising distributor.
For advertising producers: there is liability for advertising law infringement relating to advertising production, including its design and preparation, other requirements on advertising.
For advertising distributors: there is liability for advertising law infringement relating to time, location and way of distribution. There is also liability for advertisement distribution that is not approved by competent authorities, illegal distribution of outdoor advertising and for breaking other advertising requirements.
Other amendments of the draft are below:
- mediators can advertise their activities only if they have mediator’s certificates. This advertisement shall not contain statements that mediation procedure has advantages over the dispute resolution in a court;
- advertising of liquids for electronic smoking systems is prohibited as well as prohibiting of tobacco products, except for advertising via the Internet;
- realter organizations in advertisement of real estate are obliged to specify the number of a contract on realter services, its name, tax I.D., as well as the number and date of its license;
- the right to advertise on real estate is granted to advertisers based on bidding results, except for advertising of organizations, citizens, production objects, commercial objects or other objects of service located in the related real estate, as well advertising of its goods and advertising events;
- requirements to advertising on vehicles are duplicated from the Regulation “On Placement (Distribution) and Coordination of Outdoor Advertising, Advertising on Cars, Trams, Trolleybuses, Wheel Tractors and Road Trains” which is approved by the Resolution of Council of Ministers No. 1497 dated 13.01.2017 in the new edition of the Law “On advertising”. There is also a new restriction for advertising on unused transports or trailers.
When the Law is be adopted and published, it will come into force after six months since official publication.

